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| Factor | Wool | Polyester fleece |
|---|---|---|
| How it traps heat | Natural crimp holds air | Brushed or lofted structure forms air pockets |
| Moisture | Absorbs moisture, stays breathable | Absorbs very little, dries quickly |
| Feel | Ranges from fine merino to coarse and structured | Soft, light, often gentle on sensitive skin |
| Weight and warmth | Substantial warmth, good structure for coats and suits | Warmth rises with weight and thickness |
| Best for | Coats, sweaters, suiting, socks, daily wear | Mid-layers, casual jackets, kidsโ wear, quick-dry layers |
| Care | Gentle, cool handling to avoid felting | Cold, gentle wash, no softener or bleach |
We build our winter range around a simple idea: a coat is only warm if you actually want to put it on. That means fabrics that feel good, fits that leave room for layers, and styling that works at the office, at school pickup and on the weekend.
That is why our cold-weather selection leans on wool blends and fleece-style warmth. Wool blends bring structure and insulation to coats and trousers, while fleece-lined and fleece-look pieces give soft, light heat for everyday jackets. We design for real routines, with sizes and styles that include plus-size shoppers, men, women and children, at prices meant to be within reach.
Our advice is to treat fabric as a system. Pick a warm mid-layer, add a wind-blocking outer layer, and keep cotton for the days you are mostly indoors. Done that way, you feel the difference on the first cold morning, without needing a closet full of heavy clothes.
Joseph Kvarnstrom

